“I thought I knew branding and positioning, and I did...but not like Deb Gabor and her team at Sol. They took our existing brand and totally reframed it. It was impressive (and lucrative). If you have the chance to work with her, take it.”

Tucker Max, New York Times Bestselling Author and CEO and co-founder, Book in a Box

“Deb believes that getting the customer laid is the ultimate goal of every brand. Because of your brand, the customer feels they can accomplish more! She’s right.”

Lisa Sharples, Co-founder, Fexy Media




In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood.

In just seven short and sweet chapters, Deb will break down all the essentials: 

  • How the most successful brands in the world get their customers laid
  • The three essential brand questions you must be able to answer
  • How all branding decisions stem from the Brand Values Pyramid
  • How to nail your company’s brand.
  • How to never fail The Bullshit Test
  • And who your brand should hop in the sack with (and it’s not who you think it is.) 

Most branding books are either very academic or theoretical.  Deb believes you shouldn’t need a Ph.D. to understand branding. Branding is Sex provides you with a concrete foundation and a basic how-to plan—in plain English—for building or re-igniting your brand. 


Deb Gabor is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.

Through Investorpitches.com, a division of Sol Marketing, hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.

A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best barbeque west of the Mississippi. You can reach Deb and the Sol team at SolMarketing.com and InvestorPitches.com

Deb’s formula is precise and very thoughtful. Deb has deep experience in helping companies face reality and find brands that open territory that can build businesses.
— Jodi Kahn, Chief Revenue Officer, FreshDirect
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